Teaser: Predictably irrational

I think I mentioned a while ago I was reading Dan Ariely’s Predictably irratonal: The hidden forces that shape our decisions,  but it got pushed down the pile a little bit while I gave time to some library and book club reads.   I love these easily readable themed books on psychology (and, often, economics) – for a lot of the same reasons I love science fiction.  “Real” or “unreal”, a fascinating concept is… well, fascinating, no matter where it’s categorized.  There are interesting insights about the human mind in both camps.   (And the other things I’m currently reading are a Norwegian nonfiction book, not terribly teasable, an anthology of dark fantasy/horror, also not terribly teasable, and just started on the classic Dragonflight by Anne McCaffrey, but, oh, Ariely is still the most share-able thing…)

(I may also be sacrificing reading time to build houses in the Sims 4. Might. Maybe.)

Predictably irrational:

“Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea — whether it’s about politics or sports — what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we can’t stand the idea of its loss. What are we left with then? An ideology — rigid and unyielding.”


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